An automation which has a goal to automate the marketing actions like social media, email and different website actions, the secret to good marketing automation relies on the fact that what type of lead are you nurturing and how you are helping that particular lead? We study the behaviour and interactions a lead has across all of your marketing channels, the behavioural inputs consist of social clicks, browsing a product, reading a piece of content from website, all of these things make us sure as to how to make the lead come down to our funnel and get converted. The most effective marketing understands the pain point of customer and that is how we approach the marketing automation.
Our Process
BUILD A BUSINESS CASE
We understand your objectives and make sure that they align with those of the business.
We set objectives and establish metrics for each step along the buyer’s path.
We make sure that the landing page is concentrating on the conversion rates of the targeted consumers.
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We understand your objectives and make sure that they align with those of the business.
Based on demographics and behavioural data, email is more likely to prompt a purchase than social media.
We conduct a performance evaluation test on the basis of measures of our work and results based on job responsibilities.