Technical SEO is the base of a site. We get familiar with a ton about the significance of content for good rankings in the SERPs, yet content alone isn’t sufficient without a strong foundation.
Technical SEO is the way toward advancing the framework of a site from the beginning to empower the web crawlers to slither and record it appropriately. Technical SEO doesn’t manage the content of the site yet with its arrangement and components like XML site maps, structured data, page speed, URL structure, navigation, robots.txt, etc. The following are some Technical SEO activities performed by SEO service companies.
Our Process
Our Process
ATTRACTING VISITORS
We research on how we can make your business grow and what your customer is actually looking for.
REACH & ENGAGEMENT
We publish & promote your business in social networking sites & blogs to draw visitors for your website.
COMPELLING CONTENT
We focus on what message is needed to be promoted. We make sure that the content relates to the targeted audience and focus on what message needs to be delivered.
CONVERT LEADS TO CUSTOMERS
We conduct effective processes to evaluate the quality of your leads and provide landing pages that helps buyers in all stages of their buying process.
ANALYSE & ADJUST MARKETING TACTICS
We monitor your results and make adjustments and pinpoint the areas where you may need to reconsider campaigning strategies.
Speed Optimization
Google cares about your site speed if your site speed is good there is a better chance of ranking higher and reverse if your speed is slow. As we have entered the Mobile-first index, it is important to keep a check on how your site performs on mobile. You can optimize the speed of your website by doing things like pre size your images, Upgrade your host, move to content delivery network, leverage caching, etc.
Redirects
when you are moving any web page to different URLs, make sure you are using the right redirect and redirecting the users to the right page. Always use 301 redirects in these cases as it instructs the search engine to stop indexing the old page and replace it with the new URL. Search engines transfer most of the link authority to the fresh page and you don’t have to worry about losing ranking.
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Robot.txt
It is a text file that is installed in the root directory of your website to instruct the search engine crawler which directory to crawl and not. You can do it by Allow or Disallows command. You should block indexing on an under-construction page on your website, your advertisement page, your login panel, etc.
Duplicate Content
Remove any duplicate content on your website. If you have duplicate contents on your website Google might get confused about which content to pick and will pick the content which they think is best leaving the rest. The rest of your content will not rank, and it may also fetch some penalty as “thin or duplicated” by Google’s Panda algorithm.
Custom 404 error Page
when you type a wrong URL or bad link, you often see a page displayed saying "Page not found" or error 404. In such a scenario, a visitor will close your page and will go to some other website leaving yours. Build a custom 404 error page apologizing for the error, add a link of your home page, link your most visited pages, images, or other engaging elements.
